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Perhaps you are losing legal clients due to poor writing on your website and in your legal blogs. If so, it is important to remember that the success of your website and your blog translate directly into the success of your law firm. If the content on your web pages or your blog are written strictly for search engines, then you will quickly find the real people (those you want as clients) moving on to your competitors who do believe in the power of high-quality legal copywriting.
Yes, you do want your web content to attract search engines, but first and foremost, you want to attract real people, and those real people must be able to read and understand your content. Choices made in design, vocabulary, grammar and topics all work with one another to grab the attention of your readers, then converting those readers into clients.
Trust is, more and more, a rare commodity in our world. Trust, reputation, credibility—words that surely all attorneys strive for. You might think the only purpose of your law firm’s blog page is simply to send out a little information here and there, and you may only have a legal blog page because your competitors do. Legal blogging is an incredibly useful marketing tool for the internet, as it can bring you natural links, help you build your online relationships, and boost your credibility in the process.
In short, blogging should be a relationship-building process, rather than a link-building process (although gathering natural links along the way is certainly a benefit). If you are not taking full advantage of your legal blog, you may really be missing out on a golden opportunity to build credibility for your firm and your attorneys, individually. So, how do you build credibility through your blog?
With over 7,000 legal blogs currently on the Internet, it is clear that legal blogging is alive and well. In fact, for the better part of a decade, law firms have incorporated blogs as a means of bringing in high-quality clients. Just as relationships and a solid reputation have always been the best strategies for building a successful law firm, a legal blog can be both a relationship and reputation accelerator. As the number of legal blogs continues to increase, the question arises as to what makes one legal blog successful and another much less successful? There are potentially a myriad of answers to this extremely important question.
According to the National Law Review, “Quality content creation and distribution is even more important in 2016, and no law firm – especially personal injury attorneys – should ignore its role in acquiring prospective clients.” This means that you need to create compelling and relevant content related to both your legal practice and your your targeted client base. This will result in an organic search presence that establishes you as a leader in your field.
Just how important is creating custom content? The CMO Council recently reported that 78% of consumers believe that an organization that provides custom content on their website are interested in building good relationships with them. This is the key to turning web searchers into clients.
As an attorney, you are probably well aware of the importance of a legal blog. It is often possible to quickly work your way up in Google results by doing nothing more than blogging on a regular basis. Of course the “regular basis” portion of that sentence is a crucial component of a successful legal blog. Since few attorneys have the necessary time to blog regularly, many incorporate a legal blog writer into their website strategy. While there are certainly many legal blog writers out there, the number of true professionals in the field narrows the field significantly. The following are the top blogging mistakes made by lawyers—and how a talented legal website writer can help you avoid these mistakes:
What is an E-book?
An e-book is an electronic version of a printed book which can be read on a computer or handheld device, or can be printed off to read at leisure. Legal e-books can be as short as 5-10 pages, or as long as 35-40 pages, depending on the subject matter. As an example, DUI laws vary widely from state to state, and it can be especially helpful to be able to point your client to a resource which offers all the necessary information someone facing DUI charges needs—while also telling them why an attorney is indispensable for a positive outcome.
Different Types of Legal E-books
At Ferrar Copywriters, we can help you craft an e-book that is designed to be an invaluable resource to both potential clients—and clients you already have. Of course your legal e-book will be tailored exclusively to your law firm; however the following will give you an idea of the wide range of topics e-books can cover. Contact us at Ferrar Copywriters to learn more about e-books and how you can benefit from this important marketing tool.
The Secrets to Successful Legal Marketing Copy
One of the main questions my clients ask me is how I can get more traffic to their website. Chances are, by the time they’ve found me, they’ve already dropped hundreds of thousands of dollars into marketing companies and flashy graphic design—yet their website still fails to generate leads.
Sound familiar? It is then that I ask them the all-important question:
“What is your ultimate goal for your website?”
100% of lawyers surveyed would answer the same—to obtain clients.
How Can You Start Building Client Trust?
If you are looking to build online trust with your clients and start generating leads—start by looking at the content that is already on your site. Read through it page by page. Are you bored? Is it tedious? Is it repetitive? Is it just like every other law firm’s website? If you answered yes to any of those questions, it’s time for a fresh approach at content writing.
If you are looking to improve your search engine rankings and increase your client leads, a legal blog could be your answer. Adding content to a blog on a regular basis is a MUST for lawyers and law firms who are looking to get ahead of the competition and reach more web searchers. Yet before you rush out and open a WordPress blog, it is important to have a legal blogger on your team who can help you update your blog on a regular basis. Otherwise, as you get busier, your blog will lay dormant and you will lose this valuable SEO tool. Continue reading “Improve Your SEO Rankings with a Legal Blog”
Is There Really a Perfect Page Length?
Interestingly – but not surprisingly – there is not one specific page length that is considered “perfect” when writing legal articles and blogs for lawyer’s websites – at least insofar as Google is concerned. The quality and style of the content is far more important than the number of words on the page. After all, the purpose of a website article or blog is to inform, educate and interest the reader and to motivate them to go to your website or fill out your contact form.
Essential Information Can Be Conveyed in Shorter Pages