Trust is, more and more, a rare commodity in our world. Trust, reputation, credibility—words that surely all attorneys strive for. You might think the only purpose of your law firm’s blog page is simply to send out a little information here and there, and you may only have a legal blog page because your competitors do. Legal blogging is an incredibly useful marketing tool for the internet, as it can bring you natural links, help you build your online relationships, and boost your credibility in the process.
In short, blogging should be a relationship-building process, rather than a link-building process (although gathering natural links along the way is certainly a benefit). If you are not taking full advantage of your legal blog, you may really be missing out on a golden opportunity to build credibility for your firm and your attorneys, individually. So, how do you build credibility through your blog?