Legal Content Trends in 2016

According to the National Law Review, “Quality content creation and distribution is even more important in 2016, and no law firm – especially personal injury attorneys – should ignore its role in acquiring prospective clients.” This means that you need to create compelling and relevant content related to both your legal practice and your your targeted client base. This will result in an organic search presence that establishes you as a leader in your field.


Just how important is creating custom content? The CMO Council recently reported that 78% of consumers believe that an organization that provides custom content on their website are interested in building good relationships with them. This is the key to turning web searchers into clients.

  • Content is STILL King but it has Changed: A law firm must have a website that is full of content that is rich and engaging, while still having a positive impact on SEO rankings. Providing useful content and solutions to the end-user is a must for law firms. SEO content writers and marketing companies that can deliver high-quality content on a consistent basis will be a hot commodity for law firms and attorneys that simply don’t have the time to write the content themselves.


  • The Type of Content You Post is Key: No matter who writes your content, it is important to know the type of content that will improve your SEO rankings. Developing a targeted content development strategy is key to longterm success. Longform articles have done particularly well, as have hot topic articles. Readers tend to like and share content with more engaging titles like “Five things not to say to….” Or “What you need to know in 2016”. Targeting niche markets is also a priority for law firms. Law firms that wish to improve their SEO rankings and attract new clients need to develop a strategy that combines these approaches.


  • Update Your Website and Blog Regularly: the law firms that continue to do the best in the search engine rankings are the ones that update their content on a regular basis. Continue to add quality content to both your website and blog throughout the year to reap the biggest rewards.


If you have developed a good working relationship with an experienced legal content writer, then your topics will be timely, informative, and engaging. If you are seeking engaging and dynamic copy for your law firm’s blog or website, give us a call. We can help you keep your legal blog up-to-date and filled with fresh, SEO content that will drive traffic to your law firm and establish your firm as an authority to call. You can even try our services for FREE~ just ask us how! Contact Ferrar Copywriters today for a free consultation and review of your website and blog – fill out our contact form and we’ll respond within 24 hours!

Published by Bonnie Ferrar

President and Senior Content writer for Ferrar Copywriters--a small boutique writing firm specializing in website content, blogging, social media content, website design, and Facebook management.

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