Search Engine Optimized Content – commonly referred to as SEO content – is web content that is designed to result in the highest search engine rankings possible. The first page in a search engine is worth its weight in gold. Most searchers and potential clients simply click on just a few entries on the first page–and that’s why our goal is to get your law firm listed on the first page of the various search engines, particularly Google.
One of the keys to obtaining first page placement is to hire an experienced legal content writer who understands how to write rich SEO content that entices the reader to stay on your site–and ultimately contact YOU. Yet when you already have an existing legal website, how often should you add content? Every year? Every month?
Continue reading “How Often Should You Add Content to Your Law Firm’s Website?”