Content writing lawyers
Copywriting for Legal Websites

How Can Your Law Firm Benefit from Legal E-Books?

What is an E-book?

An e-book is an electronic version of a printed book which can be read on a computer or handheld device, or can be printed off to read at leisure. Legal e-books can be as short as 5-10 pages, or as long as 35-40 pages, depending on the subject matter. As an example, DUI laws vary widely from state to state, and it can be especially helpful to be able to point your client to a resource which offers all the necessary information someone facing DUI charges needs—while also telling them why an attorney is indispensable for a positive outcome.

 

Different Types of Legal E-books

At Ferrar Copywriters, we can help you craft an e-book that is designed to be an invaluable resource to both potential clients—and clients you already have. Of course your legal e-book will be tailored exclusively to your law firm; however the following will give you an idea of the wide range of topics e-books can cover. Contact us at Ferrar Copywriters to learn more about e-books and how you can benefit from this important marketing tool.

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SEO for LAWYERS

Should You Write Your Law Firm’s Web Content or Hire a Legal Content Writer?

What is SEO Writing?

SEO is the commonly used abbreviation for Search Engine Optimization and is constantly changing. At one point the simple insertion of an abundance of article and topic-related keywords resulted in first page search engine rankings. This is no longer the case, and in fact, overuse and misuse of keywords can and will lower the ranking of the website. Google, which attracts the vast majority of searches – more than 90% – actually controls the fate of the website. They have developed extremely sophisticated and algorithms that controls the destiny of the website’s ultimate page ranking. Like it or not, whoever writes your law firm’s web pages and blog posts must write in such a manner that is in concert with Google’s “rules” in order to obtain success.
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legal Writing

Do You Need Fresh Legal Web Content?

If your law firm has a website, chances are –you spent thousands of dollars developing it. If you are like most lawyers, you even added interesting flash animation to your homepage. Unfortunately, unless your website is ranked on the first few pages of Google, your website is not working FOR you.

Google and Bing rank websites according to how relevant they believe your site to be. Another words, the more useful your site is to web searchers, the better your rank will be. No matter how much money you spend optimizing your site and adding flash animation, your site will not be one of the top ranked legal websites without good content.

If your site isn’t drawing in additional clients for your firm, you may want to consider updating or increasing your website’s content. As a freelance writer, I write web content designed to get noticed by both potential clients AND Google. People who are injured in car accidents often find themselves Googling their injuries and their symptoms. As a result, a great way to reach potential clients is by including articles on injuries themselves. If you are a personal injury attorney, you may consider adding content that focuses on traumatic brain injuries, spinal cord injuries, whiplash, soft tissue injuries and herniated discs. In addition, you can add articles that focus on a particular type of accident such as side impact collisions and commercial trucking accidents.

While many attorneys hire paralegals or law students to write these articles, the majority of them do not understand how to write an article geared towards the average person. They may use overly technical terminology or legal jargon. In addition, the majority of them do not know how to write articles that are search engine optimized (SEO).

IF your legal website is not working for you…..consider adding some fresh web content to your site this new year. Contact me for a free quote!

btferrar@sbcglobal.net