We know how hard it is to choose a content writer for your website and blog. There are so many choices and so many different styles of writers–how can you be sure you have chosen the right one? At Legal Content Writing, we know that you don’t want to waste money on bad writing or spend hours of your own time rewriting and editing work you’ve already paid for! That’s why we offer a way to try our services for FREE. To learn more about our FREE offer, fill out our contact form. It’s that easy! Let us take the guesswork out of hiring a legal content writer or legal blogger. Try before you BUY!
What is an E-book?
An e-book is an electronic version of a printed book which can be read on a computer or handheld device, or can be printed off to read at leisure. Legal e-books can be as short as 5-10 pages, or as long as 35-40 pages, depending on the subject matter. As an example, DUI laws vary widely from state to state, and it can be especially helpful to be able to point your client to a resource which offers all the necessary information someone facing DUI charges needs—while also telling them why an attorney is indispensable for a positive outcome.
Different Types of Legal E-books
At Ferrar Copywriters, we can help you craft an e-book that is designed to be an invaluable resource to both potential clients—and clients you already have. Of course your legal e-book will be tailored exclusively to your law firm; however the following will give you an idea of the wide range of topics e-books can cover. Contact us at Ferrar Copywriters to learn more about e-books and how you can benefit from this important marketing tool.
If you are looking to improve your search engine rankings and increase your client leads, a legal blog could be your answer. Adding content to a blog on a regular basis is a MUST for lawyers and law firms who are looking to get ahead of the competition and reach more web searchers. Yet before you rush out and open a WordPress blog, it is important to have a legal blogger on your team who can help you update your blog on a regular basis. Otherwise, as you get busier, your blog will lay dormant and you will lose this valuable SEO tool. Continue reading “Improve Your SEO Rankings with a Legal Blog”
Is There Really a Perfect Page Length?
Interestingly – but not surprisingly – there is not one specific page length that is considered “perfect” when writing legal articles and blogs for lawyer’s websites – at least insofar as Google is concerned. The quality and style of the content is far more important than the number of words on the page. After all, the purpose of a website article or blog is to inform, educate and interest the reader and to motivate them to go to your website or fill out your contact form.
Essential Information Can Be Conveyed in Shorter Pages
A professional legal content writer understands the nature of SEO writing and how to write blogs that will help your law firm’s website gain greater visibility. This means that searchers will find you—and your firm. Legal bloggers research and write blogs pertaining to your particular area(s) of legal practice–and that takes time. This time is spent not only writing, but also researching recent legal decisions, legal news and relevant legal information that is so important to your website.
At Ferrar Copywriters, we understand that attorneys are extremely busy practicing law. By writing and maintaining legal blogs for our clients, we are able to take a huge burden off the shoulder of our attorneys, so they can continue to focus on their clients.
Continue reading “Advantages to Hiring a Legal Blogger”
The Importance of Expanding Your Law Firm’s Existing Web Content:
In order for your law firm’s website to remain fresh, new content must be added continually – and regularly. In addition, the content must be optimized for search engines. This type of content is referred to as SEO content. What this means is that the content itself must be relevant, new, interesting, of high quality and original. More importantly, the content must adhere to certain SEO guidelines in order to attract “hits” or “clicks” by searchers who are seeking legal services on search engines, especially Google, which attracts more than 90% of searches.
Continue reading “Expand Your Law Firm’s Existing Web Content Today!”
Do a quick Google search and you can find hundreds of content writers on the Internet. These content writers range from experienced copywriters with Master’s Degrees to foreign writers with little grasp of the English language.
When you are ready to build up or improve the content on your law firm’s website, it is important to know how to evaluate these writers so you can choose the one that is best for your firm.
Here are some questions to consider when choosing a legal content writer:
When you first started your website, you probably had big plans for expanding its content, writing the blog posts yourself, and connecting with your new clients daily. Yet as your case load expanded, those plans were derailed and your website and blog just isn’t all that it could be. When this happens, you need a legal content writer to help get your website and blog back on track.
At Legal Content Writing, we have a small staff of content writers who are ready to tackle any size project you may have. This can enable you to expand your site at a more rapid pace or just take it one article at a time–its your call. In addition, hiring our legal content writers means you won’t have to sign any contracts or promises. You simply pay for the articles or blog posts you receive.
If your law firm has a website, chances are –you spent thousands of dollars developing it. If you are like most lawyers, you even added interesting flash animation to your homepage. Unfortunately, unless your website is ranked on the first few pages of Google, your website is not working FOR you.
Google and Bing rank websites according to how relevant they believe your site to be. Another words, the more useful your site is to web searchers, the better your rank will be. No matter how much money you spend optimizing your site and adding flash animation, your site will not be one of the top ranked legal websites without good content.
If your site isn’t drawing in additional clients for your firm, you may want to consider updating or increasing your website’s content. As a freelance writer, I write web content designed to get noticed by both potential clients AND Google. People who are injured in car accidents often find themselves Googling their injuries and their symptoms. As a result, a great way to reach potential clients is by including articles on injuries themselves. If you are a personal injury attorney, you may consider adding content that focuses on traumatic brain injuries, spinal cord injuries, whiplash, soft tissue injuries and herniated discs. In addition, you can add articles that focus on a particular type of accident such as side impact collisions and commercial trucking accidents.
While many attorneys hire paralegals or law students to write these articles, the majority of them do not understand how to write an article geared towards the average person. They may use overly technical terminology or legal jargon. In addition, the majority of them do not know how to write articles that are search engine optimized (SEO).
IF your legal website is not working for you…..consider adding some fresh web content to your site this new year. Contact me for a free quote!
Your website is the online “face” of your law firm. It lets clients know who you are and what you are about. High quality web content is the key to drawing in new clients and becoming a dominating presence on the Internet.
You could write your own web content and spend hours a day writing SEO enriched content OR you could hire a professional freelance content writer to take the burden off of you and your legal team.