Content writing lawyers
Copywriting for Legal Websites, SEO for LAWYERS

What is the Best Page Length for Legal Content?

Is There Really a Perfect Page Length?

Interestingly – but not surprisingly – there is not one specific page length that is considered “perfect” when writing legal articles and blogs for lawyer’s websites – at least insofar as Google is concerned. The quality and style of the content is far more important than the number of words on the page. After all, the purpose of a website article or blog is to inform, educate and interest the reader and to motivate them to go to your website or fill out your contact form.

Essential Information Can Be Conveyed in Shorter Pages

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SEO for LAWYERS

Should You Write Your Law Firm’s Web Content or Hire a Legal Content Writer?

What is SEO Writing?

SEO is the commonly used abbreviation for Search Engine Optimization and is constantly changing. At one point the simple insertion of an abundance of article and topic-related keywords resulted in first page search engine rankings. This is no longer the case, and in fact, overuse and misuse of keywords can and will lower the ranking of the website. Google, which attracts the vast majority of searches – more than 90% – actually controls the fate of the website. They have developed extremely sophisticated and algorithms that controls the destiny of the website’s ultimate page ranking. Like it or not, whoever writes your law firm’s web pages and blog posts must write in such a manner that is in concert with Google’s “rules” in order to obtain success.
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Copywriting for Legal Websites

Advantages to Hiring a Legal Blogger

A professional legal content writer understands the nature of SEO writing and how to write blogs that will help your law firm’s website gain greater visibility. This means that searchers will find you—and your firm. Legal bloggers research and write blogs pertaining to your particular area(s) of legal practice–and that takes time. This time is spent not only writing, but also researching recent legal decisions, legal news and relevant legal information that is so important to your website.

At Ferrar Copywriters, we understand that attorneys are extremely busy practicing law. By writing and maintaining legal blogs for our clients, we are able to take a huge burden off the shoulder of our attorneys, so they can continue to focus on their clients.
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Copywriting for Legal Websites, SEO for LAWYERS

Expand Your Law Firm’s Existing Web Content Today!

The Importance of Expanding Your Law Firm’s Existing Web Content:

In order for your law firm’s website to remain fresh, new content must be added continually – and regularly. In addition, the content must be optimized for search engines. This type of content is referred to as SEO content. What this means is that the content itself must be relevant, new, interesting, of high quality and original. More importantly, the content must adhere to certain SEO guidelines in order to attract “hits” or “clicks” by searchers who are seeking legal services on search engines, especially Google, which attracts more than 90% of searches.
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Copywriting for Legal Websites, legal Writing

Is your legal website working for you?

If your legal website isn’t bringing in new clients every day, then it is not reaching its potential. Web marketing has become the most effective form of advertising money can buy–especially over the last decade. Lawyers all over the country have begun to establish themselves as leaders in their field by simply increasing the content on their legal websites. Per page, web content is unbelievably affordable and when compared to other forms of marketing and advertising–it wins hands down. SEO web content is the best way to improve your website’s rankings and reach a wider audience. To find out how you can increase the content on your legal website, and drive more clients to your firm—send us an email. I will be happy to review your site and give you a free evaluation designed to get you noticed on Google. Companies like Find Law charge nearly triple what we do for the same work. Don’t pay more for content, contact us today.