With over 7,000 legal blogs currently on the Internet, it is clear that legal blogging is alive and well. In fact, for the better part of a decade, law firms have incorporated blogs as a means of bringing in high-quality clients. Just as relationships and a solid reputation have always been the best strategies for building a successful law firm, a legal blog can be both a relationship and reputation accelerator. As the number of legal blogs continues to increase, the question arises as to what makes one legal blog successful and another much less successful? There are potentially a myriad of answers to this extremely important question.
As an attorney, you are probably well aware of the importance of a legal blog. It is often possible to quickly work your way up in Google results by doing nothing more than blogging on a regular basis. Of course the “regular basis” portion of that sentence is a crucial component of a successful legal blog. Since few attorneys have the necessary time to blog regularly, many incorporate a legal blog writer into their website strategy. While there are certainly many legal blog writers out there, the number of true professionals in the field narrows the field significantly. The following are the top blogging mistakes made by lawyers—and how a talented legal website writer can help you avoid these mistakes:
If you are looking to improve your search engine rankings and increase your client leads, a legal blog could be your answer. Adding content to a blog on a regular basis is a MUST for lawyers and law firms who are looking to get ahead of the competition and reach more web searchers. Yet before you rush out and open a WordPress blog, it is important to have a legal blogger on your team who can help you update your blog on a regular basis. Otherwise, as you get busier, your blog will lay dormant and you will lose this valuable SEO tool. Continue reading “Improve Your SEO Rankings with a Legal Blog”