With over 7,000 legal blogs currently on the Internet, it is clear that legal blogging is alive and well. In fact, for the better part of a decade, law firms have incorporated blogs as a means of bringing in high-quality clients. Just as relationships and a solid reputation have always been the best strategies for building a successful law firm, a legal blog can be both a relationship and reputation accelerator. As the number of legal blogs continues to increase, the question arises as to what makes one legal blog successful and another much less successful? There are potentially a myriad of answers to this extremely important question.
Do a quick Google search and you can find hundreds of content writers on the Internet. These content writers range from experienced copywriters with Master’s Degrees to foreign writers with little grasp of the English language.
When you are ready to build up or improve the content on your law firm’s website, it is important to know how to evaluate these writers so you can choose the one that is best for your firm.
Here are some questions to consider when choosing a legal content writer:
If your law firm’s website isn’t generating leads daily and you aren’t on the first page of Google, then you need to reevaluate your legal marketing strategy. Your legal website should be fully optimized with highly specific keyword phrases, both long and short tail, in order to begin raking in the client leads. This is where a legal content writer or copywriter can help. Legal content writers work with SEO companies and web masters to achieve the extraordinary for your site. By creating unique and rich content for your website, you can ensure that your site remains relevant in today’s cutthroat legal field.
You can be sure your competitors are developing new content on a regular basis–both through timely blog posts and rich SEO landing pages. Yet how can you keep up? After all, your time is already spent growing your business, speaking with clients, and practicing law.