With over 7,000 legal blogs currently on the Internet, it is clear that legal blogging is alive and well. In fact, for the better part of a decade, law firms have incorporated blogs as a means of bringing in high-quality clients. Just as relationships and a solid reputation have always been the best strategies for building a successful law firm, a legal blog can be both a relationship and reputation accelerator. As the number of legal blogs continues to increase, the question arises as to what makes one legal blog successful and another much less successful? There are potentially a myriad of answers to this extremely important question.
As an attorney, you are probably well aware of the importance of a legal blog. It is often possible to quickly work your way up in Google results by doing nothing more than blogging on a regular basis. Of course the “regular basis” portion of that sentence is a crucial component of a successful legal blog. Since few attorneys have the necessary time to blog regularly, many incorporate a legal blog writer into their website strategy. While there are certainly many legal blog writers out there, the number of true professionals in the field narrows the field significantly. The following are the top blogging mistakes made by lawyers—and how a talented legal website writer can help you avoid these mistakes:
Search Engine Optimized Content – commonly referred to as SEO content – is web content that is designed to result in the highest search engine rankings possible. The first page in a search engine is worth its weight in gold. Most searchers and potential clients simply click on just a few entries on the first page–and that’s why our goal is to get your law firm listed on the first page of the various search engines, particularly Google.
One of the keys to obtaining first page placement is to hire an experienced legal content writer who understands how to write rich SEO content that entices the reader to stay on your site–and ultimately contact YOU. Yet when you already have an existing legal website, how often should you add content? Every year? Every month?
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The Importance of Expanding Your Law Firm’s Existing Web Content:
In order for your law firm’s website to remain fresh, new content must be added continually – and regularly. In addition, the content must be optimized for search engines. This type of content is referred to as SEO content. What this means is that the content itself must be relevant, new, interesting, of high quality and original. More importantly, the content must adhere to certain SEO guidelines in order to attract “hits” or “clicks” by searchers who are seeking legal services on search engines, especially Google, which attracts more than 90% of searches.
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