As an attorney, you are probably well aware of the importance of a legal blog. It is often possible to quickly work your way up in Google results by doing nothing more than blogging on a regular basis. Of course the “regular basis” portion of that sentence is a crucial component of a successful legal blog. Since few attorneys have the necessary time to blog regularly, many incorporate a legal blog writer into their website strategy. While there are certainly many legal blog writers out there, the number of true professionals in the field narrows the field significantly. The following are the top blogging mistakes made by lawyers—and how a talented legal website writer can help you avoid these mistakes:
If your law firm’s website isn’t generating leads daily and you aren’t on the first page of Google, then you need to reevaluate your legal marketing strategy. Your legal website should be fully optimized with highly specific keyword phrases, both long and short tail, in order to begin raking in the client leads. This is where a legal content writer or copywriter can help. Legal content writers work with SEO companies and web masters to achieve the extraordinary for your site. By creating unique and rich content for your website, you can ensure that your site remains relevant in today’s cutthroat legal field.
You can be sure your competitors are developing new content on a regular basis–both through timely blog posts and rich SEO landing pages. Yet how can you keep up? After all, your time is already spent growing your business, speaking with clients, and practicing law.
If you have a law firm, you know how important it is to have a legal website. Your legal website is the “online” face of your firm and can be a wonderful educational tool for clients and potential clients. In addition to driving more traffic to your law firm, your legal website can establish you as a credible and dominating authority in your field. Potential clients often choose a personal injury attorney based on their website alone!
While flash animation and great graphics can create a wonderful first impression, it is hard to rank high in Google if you do not have SEO legal content. Web Content Development is an essential part of the process and one that is often overlooked by larger companies. When you initially set up your law firm’s website, you may get 10 wonderful pages of content focusing on your law firm and the areas of practice. While this is certainly a good start, you need to go further.
At Legal Content Writing, we can customize hundreds of articles for your law firm and for the potential clients you are trying to reach. Most injured people do web searches to find out more about their injuries and their symptoms–they are not necessarily entertaining the idea of hiring a personal injury lawyer. When they reach your site, they will learn all about their injury and the potential complications they might not have been aware of. This is the best form of advertising and web content development is more affordable than most advertising.
If you want to learn more about web content development for your law firm or legal website, give us a call or email us and we will be happy to review your site FREE OF CHARGE. Don’t pay more for the larger web content development companies…eliminate the middle man and go straight to the freelance writers THEY hire. Find out what great web content development can do for your firm.
If your legal website isn’t bringing in new clients every day, then it is not reaching its potential. Web marketing has become the most effective form of advertising money can buy–especially over the last decade. Lawyers all over the country have begun to establish themselves as leaders in their field by simply increasing the content on their legal websites. Per page, web content is unbelievably affordable and when compared to other forms of marketing and advertising–it wins hands down. SEO web content is the best way to improve your website’s rankings and reach a wider audience. To find out how you can increase the content on your legal website, and drive more clients to your firm—send us an email. I will be happy to review your site and give you a free evaluation designed to get you noticed on Google. Companies like Find Law charge nearly triple what we do for the same work. Don’t pay more for content, contact us today
If your law firm has a website, chances are –you spent thousands of dollars developing it. If you are like most lawyers, you even added interesting flash animation to your homepage. Unfortunately, unless your website is ranked on the first few pages of Google, your website is not working FOR you.
Google and Bing rank websites according to how relevant they believe your site to be. Another words, the more useful your site is to web searchers, the better your rank will be. No matter how much money you spend optimizing your site and adding flash animation, your site will not be one of the top ranked legal websites without good content.
If your site isn’t drawing in additional clients for your firm, you may want to consider updating or increasing your website’s content. As a freelance writer, I write web content designed to get noticed by both potential clients AND Google. People who are injured in car accidents often find themselves Googling their injuries and their symptoms. As a result, a great way to reach potential clients is by including articles on injuries themselves. If you are a personal injury attorney, you may consider adding content that focuses on traumatic brain injuries, spinal cord injuries, whiplash, soft tissue injuries and herniated discs. In addition, you can add articles that focus on a particular type of accident such as side impact collisions and commercial trucking accidents.
While many attorneys hire paralegals or law students to write these articles, the majority of them do not understand how to write an article geared towards the average person. They may use overly technical terminology or legal jargon. In addition, the majority of them do not know how to write articles that are search engine optimized (SEO).
IF your legal website is not working for you…..consider adding some fresh web content to your site this new year. Contact me for a free quote!