SEO stands for search engine optimization—the practice of preparing your legal website for optimum performance in search engines like Google, Yahoo, Bing, Ask, etc. SEO copywriting is different from most other forms of writing because it aims to get your law firm’s content displayed for your high-impact keywords.
As your legal content writer, I want your law firm’s website to perform at its best. When you choose us to be your legal content writers, you are hiring us to give your website the boost in visibility that comes with well-written SEO copy. While SEO firms and Webmasters can help give your website the tools it needs for Google “spiders”, a good legal content writer will not only write SEO friendly content for Google–but also for humans.
SEO for Human Clients
Let’s face it—you don’t just want a website that is good for Google–you want one that is good for your clients. Even if you are on the first page of Google, you won’t convert readers to clients without high-quality and READABLE content. Your site needs to be both informative and interesting and establish you as the leader in your field. Another words, it must make someone believe that you can help them. Otherwise, they will simply leave your page and move on.
All too often legal content writers believe that if they stuff keywords throughout the page, then this is good SEO. WRONG! While keyword placement is important, it is also important to give your readers something they can bookmark or information they can use. This is why they decide to call you–this is what makes them fill out your contact form.
You need SEO for Humans–NOT SEO for Spiders.
Let us help you develop high-quality SEO content for your law firm, so you can begin to convert readers to clients. Most of my clients see results in the first few months after using me as their content writer. They get leads instantly from blog posts and referrals from press releases. Call us today or fill out our online contact form and try us for FREE.
Ferrar Copywriters 
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