Copywriting for Legal Websites, legal Writing, SEO for LAWYERS

How Often Should You Add Content to Your Law Firm’s Website?

Search Engine Optimized Content – commonly referred to as SEO content – is web content that is designed to result in the highest search engine rankings possible. The first page in a search engine is worth its weight in gold. Most searchers and potential clients simply click on just a few entries on the first page–and that’s why our goal is to get your law firm listed on the first page of the various search engines, particularly Google.

One of the keys to obtaining first page placement is to hire an experienced legal content writer who understands how to write rich SEO content that entices the reader to stay on your site–and ultimately contact YOU. Yet when you already have an existing legal website, how often should you add content? Every year? Every month?
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SEO for LAWYERS

Should You Write Your Law Firm’s Web Content or Hire a Legal Content Writer?

What is SEO Writing?

SEO is the commonly used abbreviation for Search Engine Optimization and is constantly changing. At one point the simple insertion of an abundance of article and topic-related keywords resulted in first page search engine rankings. This is no longer the case, and in fact, overuse and misuse of keywords can and will lower the ranking of the website. Google, which attracts the vast majority of searches – more than 90% – actually controls the fate of the website. They have developed extremely sophisticated and algorithms that controls the destiny of the website’s ultimate page ranking. Like it or not, whoever writes your law firm’s web pages and blog posts must write in such a manner that is in concert with Google’s “rules” in order to obtain success.
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Copywriting for Legal Websites

Advantages to Hiring a Legal Blogger

A professional legal content writer understands the nature of SEO writing and how to write blogs that will help your law firm’s website gain greater visibility. This means that searchers will find you—and your firm. Legal bloggers research and write blogs pertaining to your particular area(s) of legal practice–and that takes time. This time is spent not only writing, but also researching recent legal decisions, legal news and relevant legal information that is so important to your website.

At Ferrar Copywriters, we understand that attorneys are extremely busy practicing law. By writing and maintaining legal blogs for our clients, we are able to take a huge burden off the shoulder of our attorneys, so they can continue to focus on their clients.
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Copywriting for Legal Websites, SEO for LAWYERS

Choosing the “Voice” of your Law Firm is Important

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We Write Legal Content that Sells

Choosing a legal content writer is an important decision. There are numerous legal writers on the market and many more SEO legal marketing companies that can help you develop legal content for your website or blog. So how do you choose?

It is important to find a writer who understands your practice and your goals. Unfortunately, not all legal content writers and SEO companies will be able to write content that fits your firm.

After all, you don’t want just “cookie cutter” legal content; you want legal content that sells your law firm—the way you want it to be sold. Another words—you need a voice—and you need a legal content writer that can be that voice.
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Copywriting for Legal Websites, SEO for LAWYERS

Expand Your Law Firm’s Existing Web Content Today!

The Importance of Expanding Your Law Firm’s Existing Web Content:

In order for your law firm’s website to remain fresh, new content must be added continually – and regularly. In addition, the content must be optimized for search engines. This type of content is referred to as SEO content. What this means is that the content itself must be relevant, new, interesting, of high quality and original. More importantly, the content must adhere to certain SEO guidelines in order to attract “hits” or “clicks” by searchers who are seeking legal services on search engines, especially Google, which attracts more than 90% of searches.
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Copywriting for Legal Websites

How to Choose the RIGHT Legal Content Writer

Do a quick Google search and you can find hundreds of content writers on the Internet.  These content writers range from experienced copywriters with Master’s Degrees to foreign writers with little grasp of the English language.

When you are ready to build up or improve the content on your law firm’s website, it is important to know how to evaluate these writers so you can choose the one that is best for your firm.

Here are some questions to consider when choosing a legal content writer:

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Legal Content Writer for Any Size Project

When you first started your website, you probably had big plans for expanding its content, writing the blog posts yourself, and connecting with your new clients daily. Yet as your case load expanded, those plans were derailed and your website and blog just isn’t all that it could be. When this happens, you need a legal content writer to help get your website and blog back on track.

At Legal Content Writing, we have a small staff of content writers who are ready to tackle any size project you may have. This can enable you to expand your site at a more rapid pace or just take it one article at a time–its your call. In addition, hiring our legal content writers means you won’t have to sign any contracts or promises. You simply pay for the articles or blog posts you receive.

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Copywriting for Legal Websites, SEO for LAWYERS

SEO for Lawyers

If your law firm’s website isn’t generating leads daily and you aren’t on the first page of Google, then you need to reevaluate your legal marketing strategy. Your legal website should be fully optimized with highly specific keyword phrases, both long and short tail, in order to begin raking in the client leads. This is where a legal content writer or copywriter can help. Legal content writers work with SEO companies and web masters to achieve the extraordinary for your site. By creating unique and rich content for your website, you can ensure that your site remains relevant in today’s cutthroat legal field.

You can be sure your competitors are developing new content on a regular basis–both through timely blog posts and rich SEO landing pages. Yet how can you keep up? After all, your time is already spent growing your business, speaking with clients, and practicing law.

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Copywriting for Legal Websites, legal Writing

Legal Content Development – It’s More Important than you Think

If you have a law firm, you know how important it is to have a legal website. Your legal website is the “online” face of your firm and can be a wonderful educational tool for clients and potential clients. In addition to driving more traffic to your law firm, your legal website can establish you as a credible and dominating authority in your field. Potential clients often choose a personal injury attorney based on their website alone!

While flash animation and great graphics can create a wonderful first impression, it is hard to rank high in Google if you do not have SEO legal content. Web Content Development is an essential part of the process and one that is often overlooked by larger companies. When you initially set up your law firm’s website, you may get 10 wonderful pages of content focusing on your law firm and the areas of practice. While this is certainly a good start, you need to go further.

At Legal Content Writing, we can customize hundreds of articles for your law firm and for the potential clients you are trying to reach. Most injured people do web searches to find out more about their injuries and their symptoms–they are not necessarily entertaining the idea of hiring a personal injury lawyer. When they reach your site, they will learn all about their injury and the potential complications they might not have been aware of. This is the best form of advertising and web content development is more affordable than most advertising.

If you want to learn more about web content development for your law firm or legal website, give us a call or email us and we will be happy to review your site FREE OF CHARGE. Don’t pay more for the larger web content development companies…eliminate the middle man and go straight to the freelance writers THEY hire. Find out what great web content development can do for your firm.

btferrar@sbcglobal.net

(636) 346-2502

Legal Articles, Legal Press Releases, Legal Blogs and more
Copywriting for Legal Websites

Is Your Legal Website Working for YOU?

Legal Web WritersIf your legal website isn’t bringing in new clients every day, then it is not reaching its potential. Web marketing has become the most effective form of advertising money can buy–especially over the last decade. Lawyers all over the country have begun to establish themselves as leaders in their field by simply increasing the content on their legal websites. Per page, web content is unbelievably affordable and when compared to other forms of marketing and advertising–it wins hands down. SEO web content is the best way to improve your website’s rankings and reach a wider audience. To find out how you can increase the content on your legal website, and drive more clients to your firm—send us an email. I will be happy to review your site and give you a free evaluation designed to get you noticed on Google. Companies like Find Law charge nearly triple what we do for the same work. Don’t pay more for content, contact us today