We know how hard it is to choose a content writer for your website and blog. There are so many choices and so many different styles of writers–how can you be sure you have chosen the right one? At Legal Content Writing, we know that you don’t want to waste money on bad writing or spend hours of your own time rewriting and editing work you’ve already paid for! That’s why we offer a way to try our services for FREE. To learn more about our FREE offer, fill out our contact form. It’s that easy! Let us take the guesswork out of hiring a legal content writer or legal blogger. Try before you BUY!
According to the National Law Review, “Quality content creation and distribution is even more important in 2016, and no law firm – especially personal injury attorneys – should ignore its role in acquiring prospective clients.” This means that you need to create compelling and relevant content related to both your legal practice and your your targeted client base. This will result in an organic search presence that establishes you as a leader in your field.
Just how important is creating custom content? The CMO Council recently reported that 78% of consumers believe that an organization that provides custom content on their website are interested in building good relationships with them. This is the key to turning web searchers into clients.
The Secrets to Successful Legal Marketing Copy
One of the main questions my clients ask me is how I can get more traffic to their website. Chances are, by the time they’ve found me, they’ve already dropped hundreds of thousands of dollars into marketing companies and flashy graphic design—yet their website still fails to generate leads.
Sound familiar? It is then that I ask them the all-important question:
“What is your ultimate goal for your website?”
100% of lawyers surveyed would answer the same—to obtain clients.
How Can You Start Building Client Trust?
If you are looking to build online trust with your clients and start generating leads—start by looking at the content that is already on your site. Read through it page by page. Are you bored? Is it tedious? Is it repetitive? Is it just like every other law firm’s website? If you answered yes to any of those questions, it’s time for a fresh approach at content writing.
If you are looking to improve your search engine rankings and increase your client leads, a legal blog could be your answer. Adding content to a blog on a regular basis is a MUST for lawyers and law firms who are looking to get ahead of the competition and reach more web searchers. Yet before you rush out and open a WordPress blog, it is important to have a legal blogger on your team who can help you update your blog on a regular basis. Otherwise, as you get busier, your blog will lay dormant and you will lose this valuable SEO tool. Continue reading “Improve Your SEO Rankings with a Legal Blog”
Is There Really a Perfect Page Length?
Interestingly – but not surprisingly – there is not one specific page length that is considered “perfect” when writing legal articles and blogs for lawyer’s websites – at least insofar as Google is concerned. The quality and style of the content is far more important than the number of words on the page. After all, the purpose of a website article or blog is to inform, educate and interest the reader and to motivate them to go to your website or fill out your contact form.
Essential Information Can Be Conveyed in Shorter Pages
Search Engine Optimized Content – commonly referred to as SEO content – is web content that is designed to result in the highest search engine rankings possible. The first page in a search engine is worth its weight in gold. Most searchers and potential clients simply click on just a few entries on the first page–and that’s why our goal is to get your law firm listed on the first page of the various search engines, particularly Google.
One of the keys to obtaining first page placement is to hire an experienced legal content writer who understands how to write rich SEO content that entices the reader to stay on your site–and ultimately contact YOU. Yet when you already have an existing legal website, how often should you add content? Every year? Every month?
Continue reading “How Often Should You Add Content to Your Law Firm’s Website?”
What is SEO Writing?
SEO is the commonly used abbreviation for Search Engine Optimization and is constantly changing. At one point the simple insertion of an abundance of article and topic-related keywords resulted in first page search engine rankings. This is no longer the case, and in fact, overuse and misuse of keywords can and will lower the ranking of the website. Google, which attracts the vast majority of searches – more than 90% – actually controls the fate of the website. They have developed extremely sophisticated and algorithms that controls the destiny of the website’s ultimate page ranking. Like it or not, whoever writes your law firm’s web pages and blog posts must write in such a manner that is in concert with Google’s “rules” in order to obtain success.
Continue reading “Should You Write Your Law Firm’s Web Content or Hire a Legal Content Writer?”
We Write Legal Content that Sells
Choosing a legal content writer is an important decision. There are numerous legal writers on the market and many more SEO legal marketing companies that can help you develop legal content for your website or blog. So how do you choose?
It is important to find a writer who understands your practice and your goals. Unfortunately, not all legal content writers and SEO companies will be able to write content that fits your firm.
After all, you don’t want just “cookie cutter” legal content; you want legal content that sells your law firm—the way you want it to be sold. Another words—you need a voice—and you need a legal content writer that can be that voice.
Continue reading “Choosing the “Voice” of your Law Firm is Important”
The Importance of Expanding Your Law Firm’s Existing Web Content:
In order for your law firm’s website to remain fresh, new content must be added continually – and regularly. In addition, the content must be optimized for search engines. This type of content is referred to as SEO content. What this means is that the content itself must be relevant, new, interesting, of high quality and original. More importantly, the content must adhere to certain SEO guidelines in order to attract “hits” or “clicks” by searchers who are seeking legal services on search engines, especially Google, which attracts more than 90% of searches.
Continue reading “Expand Your Law Firm’s Existing Web Content Today!”
If your law firm’s website isn’t generating leads daily and you aren’t on the first page of Google, then you need to reevaluate your legal marketing strategy. Your legal website should be fully optimized with highly specific keyword phrases, both long and short tail, in order to begin raking in the client leads. This is where a legal content writer or copywriter can help. Legal content writers work with SEO companies and web masters to achieve the extraordinary for your site. By creating unique and rich content for your website, you can ensure that your site remains relevant in today’s cutthroat legal field.
You can be sure your competitors are developing new content on a regular basis–both through timely blog posts and rich SEO landing pages. Yet how can you keep up? After all, your time is already spent growing your business, speaking with clients, and practicing law.