Copywriting for Legal Websites, Legal Blog, legal Writing, SEO for LAWYERS

Legal Content Trends in 2016

According to the National Law Review, “Quality content creation and distribution is even more important in 2016, and no law firm – especially personal injury attorneys – should ignore its role in acquiring prospective clients.” This means that you need to create compelling and relevant content related to both your legal practice and your your targeted client base. This will result in an organic search presence that establishes you as a leader in your field.

 

Just how important is creating custom content? The CMO Council recently reported that 78% of consumers believe that an organization that provides custom content on their website are interested in building good relationships with them. This is the key to turning web searchers into clients.

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Copywriting for Legal Websites, legal Writing, SEO for LAWYERS

Know Your Audience: Gain Their Trust

The Secrets to Successful Legal Marketing Copy

One of the main questions my clients ask me is how I can get more traffic to their website. Chances are, by the time they’ve found me, they’ve already dropped hundreds of thousands of dollars into marketing companies and flashy graphic design—yet their website still fails to generate leads.

Sound familiar? It is then that I ask them the all-important question:

“What is your ultimate goal for your website?”

100% of lawyers surveyed would answer the same—to obtain clients.

How Can You Start Building Client Trust?
If you are looking to build online trust with your clients and start generating leads—start by looking at the content that is already on your site. Read through it page by page. Are you bored? Is it tedious? Is it repetitive? Is it just like every other law firm’s website? If you answered yes to any of those questions, it’s time for a fresh approach at content writing.

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Copywriting for Legal Websites, legal Writing, SEO for LAWYERS

How Often Should You Add Content to Your Law Firm’s Website?

Search Engine Optimized Content – commonly referred to as SEO content – is web content that is designed to result in the highest search engine rankings possible. The first page in a search engine is worth its weight in gold. Most searchers and potential clients simply click on just a few entries on the first page–and that’s why our goal is to get your law firm listed on the first page of the various search engines, particularly Google.

One of the keys to obtaining first page placement is to hire an experienced legal content writer who understands how to write rich SEO content that entices the reader to stay on your site–and ultimately contact YOU. Yet when you already have an existing legal website, how often should you add content? Every year? Every month?
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Copywriting for Legal Websites, legal Writing

Legal Content Development – It’s More Important than you Think

If you have a law firm, you know how important it is to have a legal website. Your legal website is the “online” face of your firm and can be a wonderful educational tool for clients and potential clients. In addition to driving more traffic to your law firm, your legal website can establish you as a credible and dominating authority in your field. Potential clients often choose a personal injury attorney based on their website alone!

While flash animation and great graphics can create a wonderful first impression, it is hard to rank high in Google if you do not have SEO legal content. Web Content Development is an essential part of the process and one that is often overlooked by larger companies. When you initially set up your law firm’s website, you may get 10 wonderful pages of content focusing on your law firm and the areas of practice. While this is certainly a good start, you need to go further.

At Legal Content Writing, we can customize hundreds of articles for your law firm and for the potential clients you are trying to reach. Most injured people do web searches to find out more about their injuries and their symptoms–they are not necessarily entertaining the idea of hiring a personal injury lawyer. When they reach your site, they will learn all about their injury and the potential complications they might not have been aware of. This is the best form of advertising and web content development is more affordable than most advertising.

If you want to learn more about web content development for your law firm or legal website, give us a call or email us and we will be happy to review your site FREE OF CHARGE. Don’t pay more for the larger web content development companies…eliminate the middle man and go straight to the freelance writers THEY hire. Find out what great web content development can do for your firm.

btferrar@sbcglobal.net

(636) 346-2502

Copywriting for Legal Websites, legal Writing

Is your legal website working for you?

If your legal website isn’t bringing in new clients every day, then it is not reaching its potential. Web marketing has become the most effective form of advertising money can buy–especially over the last decade. Lawyers all over the country have begun to establish themselves as leaders in their field by simply increasing the content on their legal websites. Per page, web content is unbelievably affordable and when compared to other forms of marketing and advertising–it wins hands down. SEO web content is the best way to improve your website’s rankings and reach a wider audience. To find out how you can increase the content on your legal website, and drive more clients to your firm—send us an email. I will be happy to review your site and give you a free evaluation designed to get you noticed on Google. Companies like Find Law charge nearly triple what we do for the same work. Don’t pay more for content, contact us today.

legal Writing

Do You Need Fresh Legal Web Content?

If your law firm has a website, chances are –you spent thousands of dollars developing it. If you are like most lawyers, you even added interesting flash animation to your homepage. Unfortunately, unless your website is ranked on the first few pages of Google, your website is not working FOR you.

Google and Bing rank websites according to how relevant they believe your site to be. Another words, the more useful your site is to web searchers, the better your rank will be. No matter how much money you spend optimizing your site and adding flash animation, your site will not be one of the top ranked legal websites without good content.

If your site isn’t drawing in additional clients for your firm, you may want to consider updating or increasing your website’s content. As a freelance writer, I write web content designed to get noticed by both potential clients AND Google. People who are injured in car accidents often find themselves Googling their injuries and their symptoms. As a result, a great way to reach potential clients is by including articles on injuries themselves. If you are a personal injury attorney, you may consider adding content that focuses on traumatic brain injuries, spinal cord injuries, whiplash, soft tissue injuries and herniated discs. In addition, you can add articles that focus on a particular type of accident such as side impact collisions and commercial trucking accidents.

While many attorneys hire paralegals or law students to write these articles, the majority of them do not understand how to write an article geared towards the average person. They may use overly technical terminology or legal jargon. In addition, the majority of them do not know how to write articles that are search engine optimized (SEO).

IF your legal website is not working for you…..consider adding some fresh web content to your site this new year. Contact me for a free quote!

btferrar@sbcglobal.net

legal Writing

Legal Content Development

Legal Articles, Blogs, Press Releases and moreYour website is the online “face” of your law firm. It lets clients know who you are and what you are about. High quality web content is the key to drawing in new clients and becoming a dominating presence on the Internet.

You could write your own web content and spend hours a day writing SEO enriched content OR you could hire a professional freelance content writer to take the burden off of you and your legal team.

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