We know how hard it is to choose a content writer for your website and blog. There are so many choices and so many different styles of writers–how can you be sure you have chosen the right one? At Legal Content Writing, we know that you don’t want to waste money on bad writing or spend hours of your own time rewriting and editing work you’ve already paid for! That’s why we offer a way to try our services for FREE. To learn more about our FREE offer, fill out our contact form. It’s that easy! Let us take the guesswork out of hiring a legal content writer or legal blogger. Try before you BUY!
According to the National Law Review, “Quality content creation and distribution is even more important in 2016, and no law firm – especially personal injury attorneys – should ignore its role in acquiring prospective clients.” This means that you need to create compelling and relevant content related to both your legal practice and your your targeted client base. This will result in an organic search presence that establishes you as a leader in your field.
Just how important is creating custom content? The CMO Council recently reported that 78% of consumers believe that an organization that provides custom content on their website are interested in building good relationships with them. This is the key to turning web searchers into clients.
As an attorney, you are probably well aware of the importance of a legal blog. It is often possible to quickly work your way up in Google results by doing nothing more than blogging on a regular basis. Of course the “regular basis” portion of that sentence is a crucial component of a successful legal blog. Since few attorneys have the necessary time to blog regularly, many incorporate a legal blog writer into their website strategy. While there are certainly many legal blog writers out there, the number of true professionals in the field narrows the field significantly. The following are the top blogging mistakes made by lawyers—and how a talented legal website writer can help you avoid these mistakes:
What is an E-book?
An e-book is an electronic version of a printed book which can be read on a computer or handheld device, or can be printed off to read at leisure. Legal e-books can be as short as 5-10 pages, or as long as 35-40 pages, depending on the subject matter. As an example, DUI laws vary widely from state to state, and it can be especially helpful to be able to point your client to a resource which offers all the necessary information someone facing DUI charges needs—while also telling them why an attorney is indispensable for a positive outcome.
Different Types of Legal E-books
At Ferrar Copywriters, we can help you craft an e-book that is designed to be an invaluable resource to both potential clients—and clients you already have. Of course your legal e-book will be tailored exclusively to your law firm; however the following will give you an idea of the wide range of topics e-books can cover. Contact us at Ferrar Copywriters to learn more about e-books and how you can benefit from this important marketing tool.
The Secrets to Successful Legal Marketing Copy
One of the main questions my clients ask me is how I can get more traffic to their website. Chances are, by the time they’ve found me, they’ve already dropped hundreds of thousands of dollars into marketing companies and flashy graphic design—yet their website still fails to generate leads.
Sound familiar? It is then that I ask them the all-important question:
“What is your ultimate goal for your website?”
100% of lawyers surveyed would answer the same—to obtain clients.
How Can You Start Building Client Trust?
If you are looking to build online trust with your clients and start generating leads—start by looking at the content that is already on your site. Read through it page by page. Are you bored? Is it tedious? Is it repetitive? Is it just like every other law firm’s website? If you answered yes to any of those questions, it’s time for a fresh approach at content writing.
Is There Really a Perfect Page Length?
Interestingly – but not surprisingly – there is not one specific page length that is considered “perfect” when writing legal articles and blogs for lawyer’s websites – at least insofar as Google is concerned. The quality and style of the content is far more important than the number of words on the page. After all, the purpose of a website article or blog is to inform, educate and interest the reader and to motivate them to go to your website or fill out your contact form.
Essential Information Can Be Conveyed in Shorter Pages
Search Engine Optimized Content – commonly referred to as SEO content – is web content that is designed to result in the highest search engine rankings possible. The first page in a search engine is worth its weight in gold. Most searchers and potential clients simply click on just a few entries on the first page–and that’s why our goal is to get your law firm listed on the first page of the various search engines, particularly Google.
One of the keys to obtaining first page placement is to hire an experienced legal content writer who understands how to write rich SEO content that entices the reader to stay on your site–and ultimately contact YOU. Yet when you already have an existing legal website, how often should you add content? Every year? Every month?
Continue reading “How Often Should You Add Content to Your Law Firm’s Website?”
A professional legal content writer understands the nature of SEO writing and how to write blogs that will help your law firm’s website gain greater visibility. This means that searchers will find you—and your firm. Legal bloggers research and write blogs pertaining to your particular area(s) of legal practice–and that takes time. This time is spent not only writing, but also researching recent legal decisions, legal news and relevant legal information that is so important to your website.
At Ferrar Copywriters, we understand that attorneys are extremely busy practicing law. By writing and maintaining legal blogs for our clients, we are able to take a huge burden off the shoulder of our attorneys, so they can continue to focus on their clients.
Continue reading “Advantages to Hiring a Legal Blogger”
We Write Legal Content that Sells
Choosing a legal content writer is an important decision. There are numerous legal writers on the market and many more SEO legal marketing companies that can help you develop legal content for your website or blog. So how do you choose?
It is important to find a writer who understands your practice and your goals. Unfortunately, not all legal content writers and SEO companies will be able to write content that fits your firm.
After all, you don’t want just “cookie cutter” legal content; you want legal content that sells your law firm—the way you want it to be sold. Another words—you need a voice—and you need a legal content writer that can be that voice.
Continue reading “Choosing the “Voice” of your Law Firm is Important”
The Importance of Expanding Your Law Firm’s Existing Web Content:
In order for your law firm’s website to remain fresh, new content must be added continually – and regularly. In addition, the content must be optimized for search engines. This type of content is referred to as SEO content. What this means is that the content itself must be relevant, new, interesting, of high quality and original. More importantly, the content must adhere to certain SEO guidelines in order to attract “hits” or “clicks” by searchers who are seeking legal services on search engines, especially Google, which attracts more than 90% of searches.
Continue reading “Expand Your Law Firm’s Existing Web Content Today!”