Your website is the online “face” of your law firm. It lets clients know who you are and what you are about. High quality web content is the key to drawing in new clients and becoming a dominating presence on the Internet. You could write your own web content and spend hours a day writingContinue reading “Legal Content Development”
Author Archives: Bonnie Ferrar
Building Credibility Through Your Law Firm’s Blog
Trust is, more and more, a rare commodity in our world. Trust, reputation, credibility—words that surely all attorneys strive for. You might think the only purpose of your law firm’s blog page is simply to send out a little information here and there, and you may only have a legal blog page because your competitorsContinue reading “Building Credibility Through Your Law Firm’s Blog”
SEO for Lawyers
If your law firm’s website isn’t generating leads daily and you aren’t on the first page of Google, then you need to reevaluate your legal marketing strategy. Your legal website should be fully optimized with highly specific keyword phrases, both long and short tail, in order to begin raking in the client leads. This isContinue reading “SEO for Lawyers”
Why Your Conversion Rates Depend on Keeping Your Readers Engaged
Perhaps you are losing legal clients due to poor writing on your website and in your legal blogs. If so, it is important to remember that the success of your website and your blog translate directly into the success of your law firm. If the content on your web pages or your blog are writtenContinue reading “Why Your Conversion Rates Depend on Keeping Your Readers Engaged”
Try Our Services for FREE!
We know how hard it is to choose a content writer for your website and blog. There are so many choices and so many different styles of writers–how can you be sure you have chosen the right one? At Legal Content Writing, we know that you don’t want to waste money on bad writingContinue reading “Try Our Services for FREE!”
Legal Blogging: Are You Writing the Wrong Blog Topics?
With over 7,000 legal blogs currently on the Internet, it is clear that legal blogging is alive and well. In fact, for the better part of a decade, law firms have incorporated blogs as a means of bringing in high-quality clients. Just as relationships and a solid reputation have always been the best strategies forContinue reading “Legal Blogging: Are You Writing the Wrong Blog Topics?”
Legal Content Trends in 2016
According to the National Law Review, “Quality content creation and distribution is even more important in 2016, and no law firm – especially personal injury attorneys – should ignore its role in acquiring prospective clients.” This means that you need to create compelling and relevant content related to both your legal practice and your yourContinue reading “Legal Content Trends in 2016”
Top Blogging Mistakes Lawyers Make
As an attorney, you are probably well aware of the importance of a legal blog. It is often possible to quickly work your way up in Google results by doing nothing more than blogging on a regular basis. Of course the “regular basis” portion of that sentence is a crucial component of a successful legalContinue reading “Top Blogging Mistakes Lawyers Make”
How Can Your Law Firm Benefit from Legal E-Books?
What is an E-book? An e-book is an electronic version of a printed book which can be read on a computer or handheld device, or can be printed off to read at leisure. Legal e-books can be as short as 5-10 pages, or as long as 35-40 pages, depending on the subject matter. As anContinue reading “How Can Your Law Firm Benefit from Legal E-Books?”
Know Your Audience: Gain Their Trust
The Secrets to Successful Legal Marketing Copy One of the main questions my clients ask me is how I can get more traffic to their website. Chances are, by the time they’ve found me, they’ve already dropped hundreds of thousands of dollars into marketing companies and flashy graphic design—yet their website still fails to generateContinue reading “Know Your Audience: Gain Their Trust”
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