Perhaps you are losing legal clients due to poor writing on your website and in your legal blogs. If so, it is important to remember that the success of your website and your blog translate directly into the success of your law firm. If the content on your web pages or your blog are written strictly for search engines, then you will quickly find the real people (those you want as clients) moving on to your competitors who do believe in the power of high-quality legal copywriting.
Yes, you do want your web content to attract search engines, but first and foremost, you want to attract real people, and those real people must be able to read and understand your content. Choices made in design, vocabulary, grammar and topics all work with one another to grab the attention of your readers, then converting those readers into clients.
Continue reading “Why Your Conversion Rates Depend on Keeping Your Readers Engaged”
Trust is, more and more, a rare commodity in our world. Trust, reputation, credibility—words that surely all attorneys strive for. You might think the only purpose of your law firm’s blog page is simply to send out a little information here and there, and you may only have a legal blog page because your competitors do. Legal blogging is an incredibly useful marketing tool for the internet, as it can bring you natural links, help you build your online relationships, and boost your credibility in the process. 
