If you are looking to improve your search engine rankings and increase your client leads, a legal blog could be your answer. Adding content to a blog on a regular basis is a MUST for lawyers and law firms who are looking to get ahead of the competition and reach more web searchers. Yet before you rush out and open a WordPress blog, it is important to have a legal blogger on your team who can help you update your blog on a regular basis. Otherwise, as you get busier, your blog will lay dormant and you will lose this valuable SEO tool.
A legal blog discusses current legal issues, recent court decisions and newsworthy legal information and is posted to the lawyer’s website as frequently and regularly as possible – ideally on a daily or weekly basis. The legal blog should be written by a professional legal content writer who is knowledgeable and experienced in search engine optimized (SEO) content or by a lawyer who is able to devote several hours a week to this task. Effective SEO-written legal blogs improve the overall quality and value of the lawyer’s website and can improve search engine rankings and increase traffic to the lawyer’s website.
Why Should Legal Blogs be Posted Frequently?
Google and the other search engines respond to well-written, rich, original content. By adding high quality, current content as frequently as possible, your website is more likely to be noticed by Google, resulting in higher page rankings. According to Google, their sophisticated algorithms respond to more than 200 unique signals. When a searcher goes to your website and finds valuable information, they are more likely to send a link to your website to others who may be interested in your content. Links are one of the ways that improve your ranking – and increase traffic to your website.
What Kind of Law Firms Can Benefit from Blogs?
We write blogs and SEO content for all kinds of law practices. While a large number of them are personal injury and criminal law firms in jurisdictions across the country, we also write for family law firms, marijuana law firms, and immigration lawyers A few of the subtopics within those areas include the following:
- Accident causes
- Aggravated assault
- Breathalyzer test
- Commercial vehicle accidents
- Damages and compensation
- DUI/DWI – Driving under the influence of alcohol or drugs
- Defective products
- Dog bites
- Elder abuse
- Identity theft
- Medical malpractice
- Motorcycle accidents
- Pain and suffering
- Product liability
- Slip and fall accidents
- Truck accidents
- Work accidents
- Wrongful death
Legal Blogs are the Norm, Not the Exception:
Most legal websites now add blog posts on a regular basis. Blog posts keep your website as current as possible. For example, many personal injury lawyers have posted blogs containing current information about the recent cyclospora parasite outbreak that has affected more than 600 people in at least 22 states. This type of blog topic is not only newsworthy, it’s compelling. By keeping up with the news, you are more likely to attract traffic to your website. We will write blogs that are relevant to your practice and that targets your clientele.
In addition to current events, it is also helpful to answer legal questions and offer valuable and timeless information that will continually rank in the search engines, such as 10 Things to Ask When Choosing a Lawyer or The Dangers of Handling Your Own Divorce.
At a legal content writer, I can help you add content to your law firm website or legal blog on a regular basis–so you can focus on your practice. When you choose Ferrar Copywriters, you are choosing to have a personal copywriter on your team. There are never any contracts to sign and all my work is 100% guaranteed. You get personal attention from the moment you contact me–and if your project is large, I am able to utilize a small network of copywriters to get the job done–on time and within budget.
If you are worried about how adding regular web content will affect your budget–contact me and we can work together to achieve the results you are looking for. Whether you choose to add 20 pages a month or just 1 page a month–the result will be a stronger and more optimized legal website that will work for you 24/7.