Search Engine Optimized Content – commonly referred to as SEO content – is web content that is designed to result in the highest search engine rankings possible. The first page in a search engine is worth its weight in gold. Most searchers and potential clients simply click on just a few entries on the first page–and that’s why our goal is to get your law firm listed on the first page of the various search engines, particularly Google.
One of the keys to obtaining first page placement is to hire an experienced legal content writer who understands how to write rich SEO content that entices the reader to stay on your site–and ultimately contact YOU. Yet when you already have an existing legal website, how often should you add content? Every year? Every month?
Search Engines Respond to New Content:
Google is by far the most utilized search engine. More than 90% of searches occur on Google. Truth be told, Google controls the Internet. Therefore, in order to obtain first page Google placement, it is essential to follow Google’s guidelines. While there is not one singular way to obtain first page placement, it is known that they respond to the following:
- Frequently added content
- High quality, original, helpful content
- Content that is not overloaded with keywords
- Articles and blogs that offer new information
- Well written, professional content
Adding Content Frequently and Regularly is a Must:
Attorneys hire law firm content writers to craft high quality, original SEO content – blogs, articles and specialty pieces. Adding content frequently, regularly and consistently is one of known ways to improve page rankings. There are no shortcuts. Articles and blogs should be added to the law firm website as frequently as possible, whether daily, weekly, bi-weekly or monthly. Search engines utilize “spiders” that continuously “crawl” the Internet. In short, search engines favorably respond to new, high quality SEO content–added regularly.
Hire a Legal Content Writer to Improve Your Law Firm’s Website
A professional law firm content writer understands how to write SEO content that will improve your website’s ranking. It is best to look at this as a continual process. Simply creating a website and leaving it as-is will not help in the long run; however, adding new content regularly will. The key is original, high-quality content that is specifically crafted for your website, whether you practice personal injury, criminal law, family law, or any other area of law.
At a legal content writer, I can help you add content to your law firm website or legal blog on a regular basis–so you can focus on your practice. When you choose Ferrar Copywriters, you are choosing to have a personal copywriter on your team. There are never any contracts to sign and all my work is 100% guaranteed. You get personal attention from the moment you contact me–and if your project is large, I am able to utilize a small network of copywriters to get the job done–on time and within budget.
If you are worried about how adding regular web content will affect your budget–contact me and we can work together to achieve the results you are looking for. Whether you choose to add 20 pages a month or just 1 page a month–the result will be a stronger and more optimized legal website that will work for you 24/7.