Should You Write Your Law Firm’s Web Content or Hire a Legal Content Writer?

What is SEO Writing?

SEO is the commonly used abbreviation for Search Engine Optimization and is constantly changing. At one point the simple insertion of an abundance of article and topic-related keywords resulted in first page search engine rankings. This is no longer the case, and in fact, overuse and misuse of keywords can and will lower the ranking of the website. Google, which attracts the vast majority of searches – more than 90% – actually controls the fate of the website. They have developed extremely sophisticated and algorithms that controls the destiny of the website’s ultimate page ranking. Like it or not, whoever writes your law firm’s web pages and blog posts must write in such a manner that is in concert with Google’s “rules” in order to obtain success.

SEO Writing is a Specialty for Legal Content Writers

Attorneys have to deal with their clients, caseloads and practices, and as a lawyer, your time is at a premium. Unless you have hundreds of hours to learn, develop and keep up with the intricacies of SEO writing, your time is best spent taking care of your practice. As a SEO legal content writer, I serve a most essential service by writing legal blogs and articles specifically for the attorney who hires them.  I write in virtually all legal areas and work seamlessly with existing SEO companies, web masters, and law firms to ensure that your website and blog get the results you are looking for.

Some of the legal areas we write blog posts and web content for include:

  • Personal Injury Law
  • Criminal Defense Law
  • Family Law
  • Immigration Law
  • Property law
  • Estate and Trust Litigation
  • Forensic Computer Specialists
  • And more

The Ultimate Goal – New Business for the Attorney

When you hire Ferrar Copywriters, we will develop your law firm’s website with high quality SEO articles, blogs and informational pieces that are designed to ultimately obtain first page search engine placement. Web content is carefully written and added regularly and consistently over time to ensure that Google crawls your site regularly. I take a personal interest in each law firm client and work personally with each lawyer to create a content plan that fits their budget. The result: success in converting search engine clicks to new business for the attorney and a website that works for you 24/7.

If you are interested in learning more about our services, fill out my contact form for a free quote and samples of my work. Be sure to ask about how to try our services for FREE! As always, I offer a 100% guarantee–you don’t pay if you aren’t completely satisfied with the content you receive. Contact us today!

Published by Bonnie Ferrar

President and Senior Content writer for Ferrar Copywriters--a small boutique writing firm specializing in website content, blogging, social media content, website design, and Facebook management.

4 thoughts on “Should You Write Your Law Firm’s Web Content or Hire a Legal Content Writer?

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