Your website is the online “face” of your law firm. It lets clients know who you are and what you are about. High quality web content is the key to drawing in new clients and becoming a dominating presence on the Internet.
You could write your own web content and spend hours a day writing SEO enriched content OR you could hire a professional freelance content writer to take the burden off of you and your legal team.
In today’s legal world, a dynamic legal website is a priority. Not only does a great legal website provide your clients with valuable information, but it also increases client referrals and establishes you as an expert in your legal field.
The mistake many firms make is in hiring young law students or paralegals to write their legal web content. While they are certainly knowledgeable about the legal profession, they may not be skilled at presenting complex legal information in an easy to read format for the average web searcher.
Your legal website should be working for you—–24 hours a day/7 days a week. Unfortunately, no matter how much money you spend on flash design and website optimization, it will fail to deliver client leads and referrals without dynamic, rich, and original legal web content.
WHO WE ARE:
As professional freelance legal content writers, our legal articles have appeared in hundreds of online legal websites, legal blogs and press releases across the United States. In addition, we have written for outstanding legal websites such as FindLaw and LawFather. No doubt you have read our legal articles without ever realizing it.
We are skilled in writing legal blog posts, law firm web content pages, press releases, case summaries, and more.
Buying legal web content is simple. Once you contact us, I will personally perform an analysis of your site and provide you with a list of topics that would be appropriate for your site. If you have your own titles in mind, we can write those as well.
Once you decide what articles you would like to see on your website, we will do all the rest. You can order packages of 5-10 articles or a’la carte and buy one at a time. As always, my work is backed by a 100% guarantee. If you are ever unhappy with the content for any reason, we will rewrite it at no additional charge.
FREE LEGAL ARTICLES
As ghostwriters, we retain none of the rights to these articles. Once you buy them, they are yours to use as you will—use them in blog posts, as web content, press releases and more….One price…multiples uses!
As an extra incentive to try our services, we will write one legal article specifically tailored to your site FOR FREE. If you don’t like it, there is no obligation to buy!
Don’t pay more for content…you need a legal freelance copywriter to get your website working for you. Contact us today for more information.
Click on the above tab to view samples of our many blog posts, press releases, case summares, and web content pages.
To get a free quote and discuss your project in detail, contact me!
What is an E-book?
An e-book is an electronic version of a printed book which can be read on a computer or handheld device, or can be printed off to read at leisure. Legal e-books can be as short as 5-10 pages, or as long as 35-40 pages, depending on the subject matter. As an example, DUI laws vary widely from state to state, and it can be especially helpful to be able to point your client to a resource which offers all the necessary information someone facing DUI charges needs—while also telling them why an attorney is indispensable for a positive outcome.
Different Types of Legal E-books
At Ferrar Copywriters, we can help you craft an e-book that is designed to be an invaluable resource to both potential clients—and clients you already have. Of course your legal e-book will be tailored exclusively to your law firm; however the following will give you an idea of the wide range of topics e-books can cover. Contact us at Ferrar Copywriters to learn more about e-books and how you can benefit from this important marketing tool.
- Your Guide to Divorce in California
- How a Texas Car Accident Can Change Your Life
- Arrested For DUI in Denver What You Must Know
- Your Rights in the Houston Workplace
- Boston Probate Laws
- Foreclosure Procedures in Texas and How to Get the Help You Need
- What You Must Know About (Specific drug or dangerous medical device)
- Personal Injury in New Orleans
- What You Need to Know About Miami Protective Orders
- Immigration Information for Residents of Florida
- California Worker’s Comp Guide
- Social Security Disability Benefits Guide
- Trucking Accidents in the State of Washington
The Benefits of Legal E-books
You may be surprised at the many benefits you will reap from offering legal e-books to your prospective and current clients as an informative resource. Some of those benefits include:
The Secrets to Successful Legal Marketing Copy
One of the main questions my clients ask me is how I can get more traffic to their website. Chances are, by the time they’ve found me, they’ve already dropped hundreds of thousands of dollars into marketing companies and flashy graphic design—yet their website still fails to generate leads.
Sound familiar? It is then that I ask them the all-important question:
“What is your ultimate goal for your website?”
100% of lawyers surveyed would answer the same—to obtain clients.
How Can You Start Building Client Trust?
If you are looking to build online trust with your clients and start generating leads—start by looking at the content that is already on your site. Read through it page by page. Are you bored? Is it tedious? Is it repetitive? Is it just like every other law firm’s website? If you answered yes to any of those questions, it’s time for a fresh approach at content writing.
If you are looking to improve your search engine rankings and increase your client leads, a legal blog could be your answer. Adding content to a blog on a regular basis is a MUST for lawyers and law firms who are looking to get ahead of the competition and reach more web searchers. Yet before you rush out and open a WordPress blog, it is important to have a legal blogger on your team who can help you update your blog on a regular basis. Otherwise, as you get busier, your blog will lay dormant and you will lose this valuable SEO tool. Read the rest of this entry
Is There Really a Perfect Page Length?
Interestingly – but not surprisingly – there is not one specific page length that is considered “perfect” when writing legal articles and blogs for lawyer’s websites – at least insofar as Google is concerned. The quality and style of the content is far more important than the number of words on the page. After all, the purpose of a website article or blog is to inform, educate and interest the reader and to motivate them to go to your website or fill out your contact form.
Essential Information Can Be Conveyed in Shorter Pages
Search Engine Optimized Content – commonly referred to as SEO content – is web content that is designed to result in the highest search engine rankings possible. The first page in a search engine is worth its weight in gold. Most searchers and potential clients simply click on just a few entries on the first page–and that’s why our goal is to get your law firm listed on the first page of the various search engines, particularly Google.
One of the keys to obtaining first page placement is to hire an experienced legal content writer who understands how to write rich SEO content that entices the reader to stay on your site–and ultimately contact YOU. Yet when you already have an existing legal website, how often should you add content? Every year? Every month?
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What is SEO Writing?
SEO is the commonly used abbreviation for Search Engine Optimization and is constantly changing. At one point the simple insertion of an abundance of article and topic-related keywords resulted in first page search engine rankings. This is no longer the case, and in fact, overuse and misuse of keywords can and will lower the ranking of the website. Google, which attracts the vast majority of searches – more than 90% – actually controls the fate of the website. They have developed extremely sophisticated and algorithms that controls the destiny of the website’s ultimate page ranking. Like it or not, whoever writes your law firm’s web pages and blog posts must write in such a manner that is in concert with Google’s “rules” in order to obtain success.
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A professional legal content writer understands the nature of SEO writing and how to write blogs that will help your law firm’s website gain greater visibility. This means that searchers will find you—and your firm. Legal bloggers research and write blogs pertaining to your particular area(s) of legal practice–and that takes time. This time is spent not only writing, but also researching recent legal decisions, legal news and relevant legal information that is so important to your website.
At Ferrar Copywriters, we understand that attorneys are extremely busy practicing law. By writing and maintaining legal blogs for our clients, we are able to take a huge burden off the shoulder of our attorneys, so they can continue to focus on their clients.
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We Write Legal Content that Sells
Choosing a legal content writer is an important decision. There are numerous legal writers on the market and many more SEO legal marketing companies that can help you develop legal content for your website or blog. So how do you choose?
It is important to find a writer who understands your practice and your goals. Unfortunately, not all legal content writers and SEO companies will be able to write content that fits your firm.
After all, you don’t want just “cookie cutter” legal content; you want legal content that sells your law firm—the way you want it to be sold. Another words—you need a voice—and you need a legal content writer that can be that voice.
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The Importance of Expanding Your Law Firm’s Existing Web Content:
In order for your law firm’s website to remain fresh, new content must be added continually – and regularly. In addition, the content must be optimized for search engines. This type of content is referred to as SEO content. What this means is that the content itself must be relevant, new, interesting, of high quality and original. More importantly, the content must adhere to certain SEO guidelines in order to attract “hits” or “clicks” by searchers who are seeking legal services on search engines, especially Google, which attracts more than 90% of searches.
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Do a quick Google search and you can find hundreds of content writers on the Internet. These content writers range from experienced copywriters with Master’s Degrees to foreign writers with little grasp of the English language.
When you are ready to build up or improve the content on your law firm’s website, it is important to know how to evaluate these writers so you can choose the one that is best for your firm.
Here are some questions to consider when choosing a legal content writer: